Blackpool One-Place Study

In 1879, Blackpool’s third Improvement Act gave Blackpool Corporation the power to advertise the town as a resort on the rates, a significant factor in the development of Blackpool as a tourist resort during the late nineteenth and early twentieth century. The inclusion of such a clause within legislation was unusual and enabled Blackpool to spend more than other resorts on advertising the town until well into the twentieth century. Subsequently the Corporation established an Advertising Committee to oversee the Corporation’s advertising of the town.

This study looks at the work of the Corporation’s Advertising Committee between 1890 and 1930 including expenditure authorised by the Committee including on Official Guides to Blackpool and advertising posters.